Web design for multiple audiences
The Horticultural Trades Association
The Horticultural Association has multiple audiences. They needed a website design that was visually engaging and with a simple content structure that made is simple for multiple audience groups to find information. To achieve this, involving their members and staff in user research was essential.
The first release of the new website is packed full of useful features to allow multiple audiences to interact with the website. The public can search for members; prospects can learn about the benefits of joining HTA; while members can access knowledge, online training, and events.
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